Gunter Pauli Blue Economy

There are many ways to achieve your goal when you want to change. One way can be to slowly make little changes over a long period of time. Or another, more drastic, way is to make a 180 degrees turn around and start doing what you want to do today!

Gunter Pauli's Blue Economy describes many examples and people who have done just that. Real "out-of-the-box" thinking with many (100) real examples that businesses all over the world could start copying today.

Blue Economy

A fresh perspective on Green with this book from Gunter Pauli. The book is a report for the Club of Rome about sustainability and change. He doesn't argue that we have to give up our luxury lives. He talks about many initiatives around the world that use our resources, not to mention our waste, in a smart way to achieve the goals we want.

This example describes how the green waste of coffee growers can be used to grow mushrooms. Mushrooms are very nutritious and seen as a delicacy in many parts of the world. Pauli emphasises that even the waste of growing mushrooms can yet again be used in turn for feeding cattle.